Monday, June 13, 2011

Guess it's time to make it official...

Well after a few months testing the water with free lance work, I'm ready to 'officially publicly announce' the creation of Sociably Cindy.

I know, I know, some are thinking "it's about time".  But it was something that I needed to figure out on my own.  I love the girls from Amiche Capelli; they were my first client, and have really been very encouraging to me.  The catalyst was actually meeting with an ad agency in Columbus.  I honestly thought I was being offered a job, and maybe that is in the future.  If I got anything out of that trip it was that I'd finally been given the acknowledgement that I am good at something and that I have value...

In today's culture, consumers DEMAND interaction with businesses.  If something goes wrong with service or product, they want it taken care of.  As for businesses, this can be a great opportunity to regain the trust of their customers and get new ones.  The problems that arise is the fact that consumers have more than one way to talk to or about a business.

Not too long ago, if you had an issue with something, you'd call and complain, maybe send an email (if one was listed on the website) and then never hear back from the company. Person A may have told friends 1, 2, 3, 4, & 5, and maybe they stopped using this companies services.  With the growth of social media, if Person A had a terrible experience with something, within seconds, they can send out a Tweet or Facebook post or Text message saying how bad the service was.  And all their 500 plus friends immediately see that and they start commenting and sharing it with their friends... word of mouth is multiplied 100x with social media!  Now, what does the business do about it?  If they were smart and keeping tabs on their social media presence, they can start to interact to fix it right away; public apology, free whatever, something to get them back in the door and to publicly announce that it was fixed.  But what if they don't?

Most business owners are so busy running the day-to-day of their business that they don't have the time to devout to social media.  They may not have the resources to create a full time position for the need. Plus, technology is always changing, and by the time you learn something, it's out dated...  That's where I come in.

So what is "Sociably Cindy"?  Using the various social media tools, I am able to help businesses to interact with their customers/clients.  Give the customers information that they need to know to become a better customer.  Be there to answer any questions that may arise.  Know what your customers are saying and what they want.  I am here to help you: I'm not successful unless you are!

So welcome to Sociably Cindy - Helping You Stay Sociably Connected To Your Customers!

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